The internet went from the least-frequented source of product information four years ago to the fastest growing in 2016, swaying both styles and sales, according to The NPD Group’s Makeup In-Depth Consumer Report 2016. In fact, more women today look to the internet for information on makeup products and brands, up 11 percentage points versus 2014, more than any other information source. According to NPD, makeup users of all ages rely primarily on word of mouth from friends and others to help ...